What Is A Brand Voice (+How To Create A Unique Tone)

Learn what a brand voice is and how to create a unique tone of voice for your brand message and personality.

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By the end of this video, you’ll know what a brand voice is and how to create a unique brand tone of voice for your business or your client's.

First, you’ll learn what a tone of voice is and why it’s so important in delivering your brand message and connecting your brand with your target market.

Then, you’ll learn the role of familiarity in branding before you discover the brand tone of voice framework you can use for your agency processes and brand guide.

0:00 What Is A Brand Voice (+How To Create A Unique Tone)
1:27 What Is A Brand Voice?
1:57 Why Is Brand Voice Important?
2:50 Why Brands Must Feel Familiar
3:37 How To Create Your Brand Tone Of Voice (Process Template)
4:03 Step #1: Define Your Target Market
4:39 Step #2: Uncover Their Personality
5:13 Step #3: Identify Attributes They Seek
5:59 Step #4: Create A Brand Persona
7:06 Step #5: Craft Your Tone Of Voice

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