Inclusive Advertising: Creativity That Brings People Together

Описание к видео Inclusive Advertising: Creativity That Brings People Together

Brands can be a force for good and a force for growth. Join us in the #EqualityLounge at #CannesLions2024 as we take a deep dive into brand new, industry-leading research launched by Kantar and GLAAD, that explores LGBTQ+ representation across the advertising industry. How do we create marketing campaigns with inclusivity in mind? How do we measure their effectiveness? And how should brands navigate diversity backlash?

• Steve Kearns, Global Head, Content, Ads, LinkedIn
• Valeria Piaggio, Global Head, Diversity Equity and Inclusion, Kantar
• Tristan Marra, Vice President, Research and Reports, GLAAD

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