How to Build a Brand From Scratch in Pakistan | The Aun Syed Show ft. Ibrahim Shaukat | Episode 5

In this episode of the Aun Syed Show, we are thrilled to have Ibrahim Shaukat, the visionary co-founder of Dari Mooch. Dive into the fascinating journey of how Ibrahim built Pakistan’s leading men's grooming brand from the ground up. Starting as an eCommerce platform in 2017, Dari Mooch has grown exponentially, establishing a robust retail presence and forming strategic partnerships, including a notable collaboration with Philips Personal Care. Learn about Ibrahim's strategies, challenges, and insights into brand building and his vision for the future of men's grooming in Pakistan. Don't miss out on this inspiring story of innovation and determination!

📢 Connect with Ibrahim Shaukat:
LinkedIn:   / ibrahimshaukat  
SpotBlitz:   / spotblitz  

👍 Follow Aun Syed for more updates:
👉 Aun Syed's LinkedIn:   / aun-syed  
👉 Aun Syed's Instagram:   / aunandon  

Chapters:
0:00 Introduction
1:27 Early Days of Dari Mooch
3:25 Pivot in Dari Mooch
4:50 Omni Channel: When is the right time?
6:45 Diversification in Products
8:30 When to expand your network?
10:14 Problem with Retailers
11:40 Challenges in Scaling Dari Mooch
13:10 Cash Flow Management
15:40 International Expansion
17:15 How to build a brand in 2024?
18:40 Consumer is the hero
19:55 Brand's Playbook
21:07 Brand Story
22:40 Can Ibrahim help with brand building?
24:30 Rethink Business Model
25:00 Business is not a hobby
26:05 Slow & Steady is the way to go
27:40 Last Comments