Enhancing Deliverability with List Detective in Salesforce Marketing Cloud

Welcome to our channel! In this video, we delve into the powerful tool known as List Detective within Salesforce Marketing Cloud (SFMC). List Detective acts as a gatekeeper, helping you maintain a clean database by identifying and flagging bad email addresses during import processes.

00:00 - Introduction
01:25 - Automation Configuration
01:53 - Data Extension Configuration
03:32 - Query Activities
05:07 - File Transfer
05:45 - Import File
11:45 - Demo
13:11 - Data Analysis

Throughout this tutorial, we explore the fundamentals of List Detective, understanding its role in ensuring higher deliverability rates and boosting key performance indicators (KPIs) such as open and click rates.

We demonstrate step-by-step how to import subscribers using automation, specifically targeting the "All Subscribers" list. Additionally, we guide you through the process of importing the error log, which provides valuable insights into which subscribers are flagged by List Detective, along with those with invalid email addresses or typos.

By implementing this automation process, you can streamline your subscriber management, improve deliverability, and ultimately enhance your email marketing campaign's success.

For more detailed information on List Detective and how to leverage it effectively, check out the official Salesforce documentation:
List Detective Overview: https://help.salesforce.com/s/article...
Custom List Detectives in SFMC: https://help.salesforce.com/s/article...

Don't miss out on maximizing the potential of List Detective in SFMC. Watch now and take your email marketing to the next level! If you found this video helpful, don't forget to like, share, and subscribe for more insightful content on Salesforce Marketing Cloud and digital marketing strategies.

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