Utilising the Power of Influencers in Your Marketing Campaign

Want to know how to successfully implement Influencer marketing in your strategy?

In this episode of 'Digital Marketing Answered', Digital Marketing Lead, Vogue Phelps, joins Marketing Manager, Lauren Waterfall, to discuss how to work with Influencers in your marketing plan.

The discussion explores key topics including:

- The different ways this tactic can help your business
- How to decide which content creators to approach
- Which metrics to measure to see if your campaign was successful

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This video is part of our Digital Marketing Answered™ podcast and video series, with new episodes released every two weeks.

Key moments in this video:
00:46: How can Influencer marketing benefits businesses?
03:37: Finding the right platforms for your audience.
05:14: Why researching Content Creators before approaching them is essential.
07:43: Make sure you know exactly who your target personas are.
14:55: Why is engagement important to assess?
15:11: What statistics you should measure in Influencer Marketing campaigns.
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