Ronaldo Lemos at TEDxSaoPaulo

Ronaldo Lemos is the Technology and Society Director at Fundação Getúlio Vargas' Law School and at Creative Commons Brazil. Born in Araguari (state of Minas Gerais), he is the only Latin American among the nine members of the Creative Commons high circle. His published books include Direito, Tecnologia e Cultura and Tecnobrega: Pará O Pará Reinventando o Negócio da Música. The latter presents an analysis of how the music industry has been reinvented in the Digital Amazon, where music bypasses major labels and flows directly from the marginal outlets to huge parties. Having studied in public schools until age of 16, he is now a fellow professor in the Center for Brazilian Studies at Oxford. He was also the curator of TIM Music Festival between 2005 and 2008 and writes a weekly column in Folha de Sao Paulo and a monthly column for Trip magazine.

========================================

About TEDx, x = independently organized event

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)