How to Make Your Paid Media Budget Work Harder in 2024

00:00 - Intro
04:45 - Google Consent Mode V2
06:29 - Agenda
07:40 - PPC Budgeting: Doubling Down on What Works
15:00 - Setting Aside Budget for Testing
18:30 - Landing Page & Conversion Rate Optimisation
22:48 - A/B Testing Best Practices
25:35 - Enhancing Your Exclusion Targeting Criteria
28:50 - Eliminating Wasted Ad Spend on Fake Traffic
40:20 - How to Reduce CPCs on LinkedIn
45:00 - Key Google Ads Trends for 2024
48:00 - Q&A with Abraham

2023 was a year of marketing budget cuts and cancelled launches. So if you can’t outspend your competition, it’s time to outsmart them.

86% of senior marketers agree their organisation must undergo significant changes in how they work to achieve their goals next year (Gartner 2023). Gone are the days of pumping more money into ad platforms until revenue targets are hit.

Brands that find creative ways to tighten their belts will surf through this ongoing wave of disruption, while those that don’t will struggle to stay afloat. So what processes, practices, and technologies can you put in place to deliver maximum value with your 2024 ad budget?

To answer that question we’re speaking to Abraham Moreno-Riano, Paid Media Manager at DeVry University. We’ll discuss how to allocate ad spend for maximum returns, common sources of paid media inefficiency, and how Abraham boosts conversion rates by blocking fake ad engagements and invalid traffic.

EXPECT TO LEARN:
Tips to eliminate wasted ad spend & maximise revenue
Landing page tips for conversion rate optimisation
​- Exclusion targeting strategies to instantly boost ROAS
How DeVry used Lunio to boost on-page conversion by 13%
Must-know rules for spending efficiently on Meta & LinkedIn
Trends in Paid Search marketers should be mindful of in 2024