Introduction to Sessions | Marketing Analytics for Beginners | Part-4

In Google Analytics, session is a period devoted to a particular activity. It can be used to track the amount of time spent on a website, returning users, and the activity happening on the website. It is used to learn about user behavior and how a company can strategically do targeted advertising to increase its conversion rate.

In this video, we talk about how sessions can be used to track user activity on the website. We answer questions such as: What are the sessions? In how many sessions was the product viewed? In how many sessions was there an ‘add to cart’ event? How many sessions resulted in the checkout? How many sessions resulted in a successful transaction?

Table of Contents:
0:00 – Introduction to sessions
0:10 – Sessions in Google Analytics
0:50 – Benefits of tracking sessions
1:14 – Behavior Analysis during sessions
2:04 – Summary

You can find the complete list of videos here:    • Marketing Analytics for Beginners  

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