What is Omnichannel Strategy? | Marketing Analytics for Beginners | Part-27

In marketing analytics, omnichannel marketing is a retail strategy employed by brands to create an enhanced interactive experience that improves their customer journey. It helps brands develop a multi-channel approach that they can use to develop their marketing strategies which target customers regardless of how they reach the brand.

This video gives examples of how Starbucks uses omnichannel marketing to target customers. Furthermore, it discusses how to build an omnichannel strategy that uses consumer data to extract knowledge regarding the customer base, their wants, and their interests. We answer questions such as: What is an omnichannel strategy? What is a multi-channel approach? What is the difference between omnichannel and multi-channel? How does omnichannel strategy ensure a seamless experience across multiple platforms? How to measure omnichannel strategies in Google Analytics? How do marketing teams use omnichannel strategies to develop email campaigns? How do marketing teams use omnichannel strategies to improve customer experience?

Table of Contents:
0:00 – Starbucks: Problem statement
0:35 – Introduction to omnichannel
1:08 – Difference between omnichannel and multichannel
1:42 – Benefits of an omnichannel strategy
2:19 – Starbucks: Omnichannel solution
3:23 – Summary

You can find the complete list of videos here:    • Marketing Analytics for Beginners  

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