The Only 3 Market Sizing Techniques You Need For Case Interviews

In this comprehensive video, Deniz, a former BCG consultant, demystifies solving market sizing questions in consulting case interviews. We focus on the only three market sizing questions you'll ever need to crack your interviews: top-down, bottom-up, and hybrid. Join us as we break down these critical components of consulting interviews, exploring the theory behind each one and providing a detailed step-by-step walkthrough of real-world examples. We've selected three sample market sizing questions for you to tackle: the maternity clothing market in London, the daily revenue of a local gym, and the number of gas stations in the US. Feel free to solve these and compare your answers with ours, a practical way to test your understanding and improve your approach to these quintessential case interview questions.

The video covers the following topics:
[00:00]: Introduction
[00:35]: Overview
[01:44]: Top-down question: the maternity clothing market in London
[05:23]: Bottom-up question: the daily revenue of a local gym
[10:19]: Hybrid question: the number of gas stations in the US
[14:33]: Outro

Please leave a comment if you have any questions. Our Prepmatter team will be more than happy to answer them!

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