Product Failure - Why Products Fail and 12 Examples of Product Failures

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Product Failure refers to the inability of a product to achieve the expected life cycle in the market.

Product Failure occurs when a malfunction prevents equipment or software to accomplish its anticipated function.

Example: KFC Chicken Pizza – ‘Chizza’

Reasons for Product Failure

Inadequate market research
Poor implementation of a marketing plan
Incompetent positioning strategy
Sub-standard performance
Lack of adequate promotion or ad campaigns
Faulty distribution policy
Higher price
High entry barriers
Low ROI
Bad timing

Examples

Google Glass [Wearable Technology]

Product failure of Google Glass [Wearable Technology] was attributed to reported bugs, privacy concerns, ban from public spaces, low battery life and bad marketing.

Windows Vista - Operating System

Product failure of Windows Vista - Operating System was attributed to decreased PC performance and internet problems.

Colgate - Kitchen Entrees (Frozen Meal)

Product failure of Colgate - Kitchen Entrees (Frozen Meal) was attributed to the brand’s attempt to wander way outside of its area of expertise. People could not associate a dental brand with appetizing meals.

Cosmopolitan Yogurt

Product failure of Cosmopolitan Yogurt was credited to the brand’s attempt to wander way outside of its area of expertise.

Facebook Home (Mobile phone App)

Product failure of Facebook Home (Mobile phone App) was ascribed to clunky operations and lack of customization options.

McDonald's Arch Deluxe

Product failure of McDonald's Arch Deluxe was credited to its unpopular commercial that did not hit the right note with the audience.

Netflix Qwikster (DVD rental Service)

Product failure of Netflix Qwikster (DVD rental Service) was attributed to the additional amount that the customers would have to spend.

Apple Lisa (Personal Computer)

Product failure of Apple Lisa (Personal Computer) was attributed to the unaffordable high price tag.

Samsung Galaxy Note 7

Product failure of Samsung Galaxy Note 7 was attributed to a problem in battery software.

Cheetos Lip Balm, Cheetos (2005)

Product failure of Cheetos Lip Balm, Cheetos (2005) was attributed to its unappealing features.

Microsoft Zune

Product failure of Microsoft Zune was attributed to bugs and decline in its revenues

This topic is on Product Failure and reasons Why Products Fail and it has the following sub-topics.

Time Stamps

0:00 Why do Products Fail?
00:43 Example: KFC Chicken Pizza ‘Chizza’
01:09 Reasons for Product Failure
02:07 Google Glass [Wearable Technology]
02:47 Windows Vista Operating System
03:14 Colgate Kitchen Entrees (Frozen Meal)
03:47 Cosmopolitan Yogurt
04:11 Facebook Home (Mobile phone App)
04:43 Mcdonalds Arch Deluxe
05:22 Netflix Qwikster (DVD rental Service)
05:59 Apple Lisa (Personal Computer)
06:36 Samsung Galaxy Note 7
07:25 Cheetos Lip Balm, Cheetos (2005)
07:39 Microsoft Zune