How do we ensure ethical and authentic use of AI in healthcare comms?

Note this is a video recording of an online meeting conducted using the Zoom.us platform. Inevitably such recordings suffer a little in terms of their production values because of the internet connectivity and quality of webcams. Despite that, they allow us to provide additional valuable insights in to the MedComms business and we can involve a wider range of speakers who can participate from the comfort of their own desks, wherever in the world they are.

Trust? Authenticity? Inclusivity? These are just some of the topics healthcare communications agency Cuttsy+Cuttsy have been exploring as they adopt an ethical approach to gen-AI within their business. But the field is rapidly changing and this is something we all need to get right, fast. At this webinar, representatives from Cuttsy+Cuttsy, Joe Hance, Jon Hume and Philippa Pristera, will share and discuss practicalities from their own ethical framework, and then open up to questions and comments from the audience for a pragmatic and open conversation - how do we ensure authentic use of AI within the industry? What approaches work best? How do we keep up? And we answer questions from the audience.

It should be of interest to anyone who is working in and around MedComms, or who is wanting to join the business.

Recorded 06 March 2024 as a MedComms Networking webinar. Produced by NetworkPharma.tv

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Jon's LinkedIn page is at   / jonhume  

Philippa's LinkedIn page is at   / ppristera  

Find out more about Cuttsy+Cuttsy at https://www.cuttsyandcuttsy.com/

Read the blog, Using generative AI in healthcare comms - our promise to our clients, at https://www.cuttsyandcuttsy.com/lates...

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We are building a library of free webcasts and other video content for the global MedComms Community and others at https://networkpharma.tv and we'd welcome your suggestions for new content.

[For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at https://medcommsnetworking.com]