Eye Own a Business Ep. 59-Achieving Success Without Vision Plans: An Optometry Practice Case Study

In this episode, Dr. Steve Vargo engages in a deep conversation with Dr. Bart Higley, an IDOC member and owner of New England Eyeworks, to explore the story of his highly successful optometry practice. Dr. Higley shares insights on how he has never accepted vision plans, highlighting the benefits of operating a cash-pay model, focusing on quality of care, and emphasizing the importance of brand and patient experience. The discussion touches on metrics, marketing strategies, and managing patient expectations, offering valuable advice for practice owners contemplating a similar path.

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00:00 Intro
01:39 Dr. Higley's Practice Background
04:12 Benefits of Not Accepting Vision Plans
07:32 Patient Communication Strategies
17:32 Marketing and Simplification
21:54 Specialization and Metrics
28:25 Advice for Optometrists Considering Dropping Vision Plans
37:42 Conclusion and Final Thoughts


Vision Plans
Marketing Strategies
Optometry Practice
Patient Care
Specialty Services