Eye Own a Business Episode 53 - From Insurance to Independence

From Insurance to Independence: Creating a Premium Practice and Work-Life Harmony

Dr. Susan Elizondo shares her journey of transforming her practice into a private pay model and focusing on high-end optical services. By dropping insurance plans and offering a premium experience, she has increased her revenue per patient and created a practice that aligns with her values and goals.


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Intro: 0:00
Background on Dr. Susan Elizondo's practice: 2:10
Transition to private pay: 3:26
Revenue per patient increase: 4:05
Work-life balance and personal setbacks: 5:06
Dropping insurances and increasing revenue: 8:00
Importance of building connections with patients: 12:00
Marketing strategies and focusing on internal marketing: 15:00
Open communication with staff and setting clear goals: 17:50
Motivating staff and creating a high-trust environment: 21:40
Learning from past mistakes and having a clear vision for the future: 24:50
Ideal practice in the future: 26:45

Private pay
Private pay model
Premium experience
Customer service