Скачать или смотреть The Data That Leaders Can Trust: Dr. Ryan Brown

Here are three provocative questions from this Change Signal conversation with Dr. Ryan Brown:
What are you measuring that doesn’t matter?
Where might your data be lying to you?
And what if the “immeasurable” parts of change are exactly what count?

Ryan Brown is a behavioral scientist who studies what actually works in complex, human-centered change. His core message? Measurement must start with humility — the courage to admit you might not know what’s truly creating impact. When leaders get clear on the real objective, measurement stops being performance theater and becomes a system for learning.

Ryan shares a simple but powerful framework: measure across feelings, thoughts, and behaviors — so you capture both what people do and what they believe. We also dig into the traps inside data itself: how metrics get gamed, why context determines truth, and why “data never speak for themselves.”

If you lead transformation in a large organization, this conversation helps you move beyond dashboards and opinion surveys to something more essential: knowing what’s real, what matters, and what’s worth measuring at all.

🎯 What You’ll Learn:
00:00 – Introduction
02:10 – Why measurement must start with objectives
06:40 – The feelings–thoughts–behaviors framework
11:15 – Data that lie: context, assumptions, and gaming
15:35 – Campbell’s Law: when metrics become the goal
19:55 – The power of triangulating multiple data sources
24:20 – Measurement as learning, not judgment
28:45 – What to measure when outcomes evolve
33:00 – Leading with humility and evidence

💡 About Dr. Ryan Brown
Dr. Ryan Brown is a behavioral scientist who helps organizations design measurement that reveals what actually drives change — not what just looks good on a dashboard.

👉 Resources & Links
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🏷️ Tags
#RyanBrown, #ChangeSignal, #MeasureWhatMatters, #OrganizationalChange, #ChangeLeadership, #BehavioralScience, #TransformationSuccess, #MeaningfulMetrics, #CampbellsLaw #DataTruth, #HumanDynamics, #LearningOrganizations, #EnterpriseChange