Скачать или смотреть Afraid of (Change) Data? You’re Not Alone. Neil Hoyne

Here are three big ideas from this Change Signal conversation with Neil Hoyne:
• Data isn’t neutral—it reflects power, incentives, and the stories people want to tell.
• Intuition isn’t the opposite of data—it’s compressed expertise that deserves to be tested, not dismissed.
• And a data-driven culture depends less on information and more on the decision standards leaders set.

Neil Hoyne — author, analyst, and Google’s Chief Strategist — joins me to explore why being “data-driven” feels so different in practice than it does in theory. We talk about how organizations quietly use data to sell decisions rather than make them, why intuition shows up before analysis, and what leaders must clarify before their teams can move at the speed of change.

Neil shows how experienced leaders can create cultures that learn faster—not by collecting more data, but by defining how much certainty is enough and who takes responsibility when experiments fail. He explains why slow approval cycles shut down innovation and how embracing uncertainty unlocks more opportunities for transformation.

You’ll also hear practical tools—from hypothesis-first testing to setting risk thresholds—that help you navigate data-heavy environments with clarity, candour, and smarter decision making.

If you lead transformation, digital initiatives, or large-scale change where data plays a central role, this episode offers perspective, direction, and grounded practices to help your organization experiment better and move faster.

🎯 What You’ll Learn
00:00 – Introduction
01:45 – Why data becomes political
05:20 – Intuition as compressed experience
09:55 – Hypothesis-first decision making
14:30 – Setting certainty thresholds
18:10 – How leaders shape data culture
22:40 – Accountability when tests fail
26:15 – Why ideas die in slow systems
30:05 – When employees become competitors
34:20 – Balancing data and intuition

💡 About Neil Hoyne
Neil Hoyne is Google’s Chief Strategist, an author, and a leading voice on data-driven decision making. His work helps leaders build cultures that experiment faster, learn smarter, and use data as a tool for transformation rather than justification.

👉 Resources & Links
• Subscribe to the Change Signal newsletter – https://www.thechangesignal.com
• More episodes – ‪@ChangeSignal‬

🏷️ Tags
#NeilHoyne, #ChangeSignal, #DataDrivenCulture, #DecisionMaking, #ChangeLeadership, #DigitalTransformation, #LeadershipDevelopment, #OrganizationalChange, #ExperimentationCulture, #InnovationLeadership, #AnalyticsStrategy, #TransformationLeadership