#44 — Product-Led Playbook, ft. Wes Bush

In a lively discussion, three voices in the SaaS world came together to talk about the future of product-led growth (PLG): Wes Bush, the bestselling author of Product-Led Growth and the creator of the PLG system; Vincent Young, VP at Dealfront and author of Product-Led Sales; and Peter Wheeler, a product growth expert.

With Wes Bush preparing to release his new book- The Product-Led Playbook, the session explored the complexities and challenges that come with adopting a PLG approach. The conversation was a reality check for many—a closer look into why PLG isn't just a buzzword, but a strategic shift that comes with its own hurdles.

The speakers tackled everything from onboarding pains and pricing transparency to navigating the fine line between product-led and sales-led approaches.

If you’ve ever wondered why only a small percentage of PLG companies achieve significant self-serve revenue or why onboarding can make or break your product, you’ve come to the right podcast!

Key Timestamps

(00:00) - Introduction
(01:50) - Wes Bush’s PLG Journey
(03:45) - PLG Companies' Struggles
(08:00) - The Role of Onboarding
(10:14) - Sales-Led vs. Product-Led Growth
(20:40) - Pricing Transparency Debate
(22:22) - Land and Expand Strategy
(37:00) - Final Thoughts & Wes’s Book