7 differences between QUALITATIVE and QUANTITATIVE research

In this video, I explain what qualitative and quantitative research is, as well as differences between qualitative and quantitative research. I discuss main characteristics of both, including sampling techniques, goals, approaches to data analysis, philosophical assumptions, design and methods.

Time stamps:

00:00-03:23 Introduction and examples of qualitative and quantitative research
03:30-04:49 Focus of the study in qualitative and quantitative research
04:49-06:42 The goal of the study in qualitative and quantitative research
06:42-07:31 The approach to research and data
07:31-08:52 Sampling in qualitative and quantitative research
08:52-10:57 Philosophical assumptions
10:57-12:03 Research design in qualitative and quantitative research
12:03-13:17 Methods in in qualitative and quantitative research

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