Скачать или смотреть From Craft to Cult Following: How pFriem Built a Brand That Can’t Be Replicated

Episode 4 of the Series: Escaping the Discount Death Spiral

Brought to you by
The Canvas Chamber of Commerce

In partnership with
Mediajel

In a race to the bottom, price becomes the weapon, and every brand becomes forgettable. But what if the goal isn’t to sell more, faster, and cheaper… but to build a brand consumers will go out of their way to find?

In this episode, we explore how pFriem, an award-winning craft brewery, resisted commoditization by focusing on craft, community, and culture. We’ll break down how cannabis and emerging CPG brands can apply a similar playbook to stand out, stay premium, and scale without losing their soul.

We’ll explore what cannabis and other emerging CPG brands can learn from pFriem’s growth strategy: how to stay premium, scale with intention, and create something consumers want to belong to, not just buy.

This episode is for marketers, founders, and operators who are tired of being pulled into price wars and want to build brands that can’t be replicated, even when competitors undercut them.

What you'll learn:

• Loyalty comes from community, not coupons.
Build a brand people want to belong to, not just buy from, when there’s a deal.

• You can scale without selling out.
Growth doesn’t have to mean losing what makes your brand special; protect the craft.

• Belonging is your pricing power.
When customers feel connected, they’ll pay more and stay longer, no discounts needed.

Discounts may drive short-term sales, but they don’t build long-term brands.

As we’ve seen with pFriem, the most defensible strategy isn’t price—it’s identity. When you lead with craft, build real community, and scale with intention, you create something competitors can’t copy.

The takeaway? Don’t just chase transactions. Build belonging. That’s how you grow revenue without becoming just another brand on the shelf.