How to save the world from robots | Michael Payne | TEDxSaskatoon

As designers and communicators we deal everyday with the instinctive need to respond to the wants and grumblings of our clients. The intrinsic responsibility to respond instead of inspire. And by that, its easy to get into the rut of managing perceptions instead of evoking imaginations.

What if instead of trying to manage perceptions, our goal was to trigger imaginations?

Imagination is the ability to form new images and sensations that are not perceived through sight, hearing, or other senses. Ability and accident do not dwell together. Imagination is the difference maker, the "elevator", between good and great. Perhaps good design can happen by accident, but great design is intentional.

In a story, word choice is the fundamental factor used to inspire an experience. Its cool to call ourselves storytellers, but what if we could be future tellers? Imagination establishes a new standard, a destination, we have but to arrive.

Creative Thinker | Many people give up on imagination because it’s not encouraged into adulthood, but Michael Payne believes that is a mistake. As a communicator and socialite with a special interest in art and enterprise, Michael understands the importance of being able to dream big. His company, Fancy, is named for using the faculty of imagination – the fantasy. As an entrepreneur, his experiences and focused energy have combined to establish him as Partner and Creative Director at Fancy Creative Studio. Michael is invested in stimulating small business success and promoting the power of a conditioned mind.He has been on committees for a number of initiatives including Startup Saskatoon and The Neural Health Project. Michael has accepted invitations to speak at a mix of conferences, delivering guest lectures on branding, leadership, and consumer experience. At his core, he believes in the potential of every person, and the importance of a great haircut.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx