Marshall McLuhan's Media Theories | UGC NET Mass Communication and Journalism

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In this video Lecture, we will learn about Marshall McLuhan's Media Theories.
1. Technological Determinism
2. Hot and Cool Media
3. Global Village
4. Rear View Mirror Effect

Hi, My name is Tushar Goyal. I am a communication research scholar and a media educator. I have qualified JRF in Mass Communication and Journalism and in the past I have cleared various media entrance exams for premier media institutions such as FTII, MCRC, and IIMC.





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