Episode 84: Taking creative risks, social proof, & GTM alignment

Описание к видео Episode 84: Taking creative risks, social proof, & GTM alignment

In this episode of #TheGTMPack podcast, we interview Mark Huber, VP of Marketing at UserEvidence based in Chicago, IL.

In this conversation, we dig into:

💡 How to balance brand building with direct response efforts
💡 Who should own the collection of “social proof” like testimonials, etc within your GTM organization
💡 Tactical advice to improve alignment around content & storytelling

& more!

#b2b #gtm #marketing #socialproof #productmarketing #customermarketing

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