Creative Impact Masterclass by Ali Rez

To create change, change the way you create.

About the Mentor: Named Creative Person of the Year three times by Campaign magazine and Advertising Person of the Year 2024 at Dubai Lynx, Ali Rez is the most awarded creative leader in the Middle East.

Rez’s creative leadership has seen Impact BBDO become the first MEA agency to be ranked global Top 10 on both the WARC and World Creative Rankings in the same year, while winning 29 different No.1 Regional Agency accolades in 2022 and 2023.

Rez has won almost 1000 international awards in his career spanning four continents, which include Grands Prix at all the major shows – awards which have led him to be ranked No.1 ECD in MENA and APAC on several creative rankings consistently. In 2023, he was the first jury president in Cannes Lions’ 70 year history to represent the Middle East.

Moving from California, Rez currently lives in the UAE, where he is an avid mountain biker. Besides lecturing at Oxford University, Rez has exhibited at Tate UK, spoken at Tedx, and has traveled to 142 countries.