The Mischief Mindset Masterclass by Greg Hahn

How to use questions to come up with surprising and interesting concepts. Basically, more interesting questions give you more interesting answers.

Greg Hahn is the Co-founder and Chief Creative Officer of Mischief @ No Fixed Address. He started Mischief because he wanted to create a place where people — both employees and clients — could come and do the best work of their lives, with less layers, pretense and other unnecessary complications.

Mischief was crowned AdAge’s A-List Creative Agency of the Year 2024 and Adweek’s 2023 US Agency of the Year.

Previous to Mischief, he was the CCO of BBDO NY. During that time, BBDO was recognized as the most awarded agency in the world. It was also named Agency of the Year at The One Show, ADC and The Webbys multiple times. Greg has won two Emmys and multiple Cannes Grand Prix.