"Server-Side Tagging: Data Quality or Data Quantity?" - Simo Ahava (Simmer - Helsinki, Finland)

Описание к видео "Server-Side Tagging: Data Quality or Data Quantity?" - Simo Ahava (Simmer - Helsinki, Finland)

Simo explores the latest and greatest paradigm in Google's marketing stack: server-side tagging in Google Tag Manager. The benefits of moving data collection server-side are obvious – or are they? The same tools and mechanisms that help with data governance and oversight can be abused due to the opaqueness associated with moving data collections server-side. In this talk, Simo takes a honest look at just what problems server-side tagging seeks to address, and whether it actually manages to do what it’s set out to do.

##

Filmed at SUPERWEEK 2022 (January 31 - February 4).

MOTION BACKGROUNDS: Amitai Angor, AA VFX
   / dvdangor2011  

Комментарии

Информация по комментариям в разработке

Похожие видео