Server Side Tagging for Dummies (like Jeff) - An Interview with Simo Ahava

💬 An interview with Simo Ahava about server side tagging. We dive into what's going to happen when you implement server side tagging. We also want to create a compelling use case for why you should do it, and the benefits of implementing server side tagging now.

0:00 - Introduction
1:37 - Why are cookies given such a bad name and is it viable to advertise without using them?
7:28 - How big of a problem is data loss for marketers compared to pre-GDPR and pre-iOS 14 changes?
17:08 - Does lost data have a significant impact on revenue for advertisers and marketers?
23:31 - Is server side tagging a necessity?
27:20 - How data protection is becoming a valuable use case for server side tagging
30:47 - Is server side tagging a foolproof solution?
36:44 - How demanding is server side tagging?
38:23 - What are the risk of self implementation?
39:47 - How much does it cost to implement and run server side tagging?
44:45 - Who is server side tagging for? What type of marketers should be going server side?
48:46 - Is server-side tagging more future-proof than client side?
53:21 - Simo Ahava's server side tagging workshop

🏷 Do you need server side tagging? Download this FREE Decision Tree to help you determine if server side tagging is appropriate for your organization. ▶️ http://ddu.ai/3y87

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