Enabling Partnerships: Siemens' Approach to Marketplace Dynamics

Welcome to the next episode of Platform Disco! Today, our guest is Linda Krumbholz, SVP Siemens Xcelerator Ecosystem & Marketplace at Siemens.

WHAT IS THE EPISODE ABOUT?
We talk about Siemens' transformation towards a software-led company and their emphasis on creating solutions for customers. Linda explains the Siemens Xceleratorr as an open business platform with three pillars: portfolio, ecosystem, and marketplace, aiming to facilitate digital and sustainable transformations.

We also delve into the Siemens marketplace, which combines hardware, software, and digital services, offering a unique B2B environment. Linda explains the distinction between Siemens partners and independent marketplace sellers, emphasizing the importance of enabling various partners to contribute effectively to the platform. The goal is to streamline the onboarding process, creating value for all participants while focusing on specific industries for faster scalability.

Finally, we talk about the top-down support from Siemens' senior management, led by CEO Roland Bush, who champions the Xcelerator as a core strategy. Linda reflects on the challenges and benefits of this approach, highlighting the pressure to align internal efforts with the strategic vision. She emphasizes the importance of learning from competitors and fostering a culture of collaboration rather than direct competition.

All links to Linda and Siemens:
Linda:   / linda-krumbholz-b2a875100  
Siemens: https://www.siemens.com/de/de.html

All links to Alex, David, Peter and McFadyen Digital:

Alex:   / alex-pesjak-business-ecosystems  

David:   / daviddetjen  

Peter:   / peter-c-evans-phd-217b8  

McFadyen Digital: https://mcfadyen.com

Podcast produced by: https://www.lehnertmedia.de/