Inside Interview with Placer.ai - Retail 2023 with Ethan Chernofsky | June 2023

Join Stephanie Zielinski in conversation with Ethan Chernofsky, SVP of Marketing at Placer.ai, about retail in 2023: what we've learned and where the sector is heading.

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📚CHAPTERS:
00:00 - Intro & about Ethan
1:50 - How Placer.ai works
2:33 - Free Tools
2:50 - Economic Headwinds
5:02 - Where is the pandemic migration trend today, and how does it affect retail?
8:50 - Office recovery and hybrid work
11:50 - Data-informed solutions
14:05 - The unremarkable middle: what can we learn from Bed, Bath & Beyond’s demise 
16:26 - Looking forward
16:44 - The role of experience in brick-and-mortar retail experience
19:35 - What drives shifts in new retail formats?
21:53 - Is there a better way for me to serve different audiences?
22:12 - Why is retail media important?
26:09 - What is “pull forward”?
26:43 - How should we understand short-term challenges like pull forward?
29:00 - How are retailers achieving omnichannel success?
33:50 - Advice for retailers trying to figure out an omnichannel strategy
35:46 - What can we learn from consumer data shifts about how to better bring in customers?
38:09 - The importance of brick and mortar in retail today
41:00 - Where is retail innovation heading?
43:50 - Placer.ai’s data marketplace and use of AI
45:49 - Placer’s most popular free tools
47:10 - The recognition of the turnaround in brick and mortar
48:30 -The possibility of data-informed creative solutions for retail businesses

Thank you Placer.ai for making this event possible!

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