TEDxYerevan - Siemon Scamell-Katz - Persuasion: Influencing the Rational Decision Maker

The founder of TNS Magasin, the international shopper strategy consultancy, and Global Director of TNS Retail and Shopper Area of Expertise, Siemon Scamell-Katz has spent 17 years researching shoppers in their natural habitats throughout the world. His presentation is based on insights into shoppers, how they navigate and make purchase decisions and thus persuasion works. He will explore the broader implications on persuading people to think differently.

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