How to launch a book: An interview with Nikki Nash

Have you been wondering how you should launch your book? Or maybe your book is already published and you’re wondering how you can drive more sales. You want as many people as possible to read your book, but you’re just not sure how to make it happen. In this video, I interviewed Hay House author and marketing expert Nikki Nash on how to launch a book and what her book launch plan looked like for Market Your Genius.

Watch and Enjoy!
Nikki

Key Moments in this Episode
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02:55 What is a book launch?
4:10 The 3 phases of book launching
5:20 How long is a book launch?
6:59 The launching difference between self-publishing and traditional publishing
08:20 Your first step in planning your launch
9:40 How to get early reviews and endorsements
10:17 How to set a book launch date when you self publish
11:25 What does success look like with a book launch?
15:37 The difference between PR and Marketing
17:35 The average number of books sold from a Today Show appearance
18:26 What the media is looking for
19:56 How to market your book
20:30 What is word of mouth marketing and why you need it
22:50 Final thoughts on book launching

Important Resources:
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Grab Nikki’s book Market Your Genius: https://amzn.to/3trZuwh

Get Nikki's free book marketing trainings: https://nikkinash.co/book-marketing-t...

Read our book launch guide for new authors: https://knliterary.com/book-launch-gu...