9 Brand Strategy Examples (Top Agencies & Brands)

Learn and understand the brand strategies of top agencies and brands with 9 brand strategy examples.

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By the end of this video, you’ll understand the brand strategies of some of the world’s top brands and agencies and the strategic elements they use for success.

First, you’ll learn what brand strategy is and the role it plays in the success of top brands.

Next, we’ll cover the essential brand strategy elements which include brand purpose, brand vision, brand mission, brand values, brand positioning, brand personality, brand storytelling and brand identity.

We’ll then discuss why brand strategy templates are less effective than processes before taking a look at some of the world’s best examples of brand strategy and strategic branding which include:

Chipotle, Tesla, Zappos, Dollar Shave Club, Old Spice, Harley Davidson, Dove, AirBnB & Even Headphones.

0:00 | 9 Brand Strategy Examples (Top Agencies & Brands)
1:06 | What Is Brand Strategy?
1:55 | 9 Key Brand Strategy Elements
5:12 | Brand Strategy Template For Success
6:16 | Chipotle (Quality Positioning & Personality)
7:15 | Tesla (Brand Mission)
8:00 | Zappos (Brand Values)
9:14 | Dollar Shave Club (Against Positioning & Personality)
10:03 | Old Spice (Repositioning With Personality)
11:08 | Harley Davidson (Brand Voice)
12:04 | Dove (Purpose)
12:44 | AirBnB (Brand Storytelling)
13:42 | Even Headphones (Brand Identity)

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