Taking Part in Trade Fairs in China

Participating in trade fairs in China remains an effective approach to meet potential business partners. However, without full preparation and a tailored strategy, taking part in a trade fair is unlikely to bring significant benefits to exhibitors in the short term. Even selecting which trade fair to attend is a key decision that requires careful analysis and evaluation. Learn how to prepare for trade fairs in China and protect your IP with this webinar.

Time chapters
00:00:00 Introduction
00:11:44 Guide to trade fairs
00:35:09 IP protection at trade fairs
00:55:32 Q&A session

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Disclaimer:
The EU SME Centre is a project funded by the European Union. This recording was produced with the financial support of the European Union. Its content are the sole responsibility of EU SME Centre and do not necessarily reflect the views of the European Union.