How to Use AI-Powered Social Listening to Boost Your Social Media Strategy | Sprinklr

AI-powered social listening is the superhero every social media manager needs in their lives. It’s a powerful tool, which when used right, can completely transform your social media strategy while levelling up your brand game. 🚀🔍
In this video, find out how you can use AI social media listening to deep dive into the world of social media data to identify trends and understand sentiments in a snap of the fingers. 💡✨

Also, meet AI-me, our AI-generated avatar who’s been a game-changer, saving us time and money in production. Sure, expressions may not be her thing, but boy, does she bring the sass! Enjoy the video.

0:00 The need for social listening
1:00 Social listening use cases
1:22 AI in social listening
1:54 AI social listening for fan engagement
2:07 How Barbie the movie used social listening
2:47 Trend spotting with AI social listening
3:00 How Duolingo used AI social listening
3:24 Gathering real-time insights with AI social listening
3:35 How Amazon used AI social listening in real time
4:02 AI social listening for sentiment analysis
4:23 How Taco Bell uses AI for sentiment analysis
5:02 How to find the right social listening tool
5:28 Summary and conclusion

Artificial intelligence in social media listening can truly be a differentiator in the fast-paced world of social media. Take for example how Barbie- the movie used artificial intelligence-powered social listening to identify and jump on to a fan conversation to spin it off into their most-engaged post ever. We’re speaking about a jaw-dropping 295% engagement rate! Fandom engagement at its best.

Then there’s the use case of trend identification which Duolingo took advantage of with AI social listening. They identified a trend connected to the Oppenheimer movie just in the nick of time and spun it off into a mega-engagement thread that got the world talking.

In this video, we also delve into how Amazon uses social listening for real-time insights for product placements and how Taco Bell used it to flag negative sentiments online and solve it before it became an issue of concern. Talk about having a finger on the audience's pulse!

Of course, you would want to know how you can use the power of AI to supercharge your social media listening. We also spill the beans on what to look for when shortlisting social listening tools and guide you on the advantages of AI-powered platforms such as Sprinklr.

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Learn how you can leverage AI in social media for your business on this page: https://www.sprinklr.com/products/con....

Resources:
Social media marketers across the world are rethinking their social media strategies for 2024. Know exactly how social media and AI are coming to the front office in this report: https://www.sprinklr.com/resources/st....

Learn all about social listening and how it can help you here: https://www.sprinklr.com/cxm/social-l...

Learn more about disruptions in the socialverse and how to take advantage of them for brand growth: https://www.sprinklr.com/blog/silver-....

Also, check out this blog on the future of social media and the evolving role of AI here: https://www.sprinklr.com/blog/future-....

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Sprinklr is the leading enterprise company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100. Learn more about Sprinklr at https://www.sprinklr.com/

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