Скачать или смотреть #34 The Power of UX Audit in Banking

This episode explores the transformative power of UX audits in digital banking. Like a “health check” for digital platforms, UX audits identify pain points and user frustrations, enabling banks to deliver smoother, more satisfying experiences.

UX audits bridge the gap between banks' perceptions of their digital offerings and users' realities. Through real-world examples, the episode highlights the tangible ROI of audit-driven changes, such as higher app ratings and reduced customer support costs. UXDA also shares a five-step UX audit framework to align business goals with user needs, driving better decisions and exceptional digital experiences.

Find out:
1. How crucial is UX auditing for digital banking success?
2. What key challenges and opportunities does UX auditing reveal in the financial sector?
3. How can UX audits guide strategic decisions for digital banking transformation?

Read the full article on UXDA's blog: 
https://theuxda.com/blog/shift-perspe...

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