How to set up TikTok Events API [Step-by-step guide]

Make TikTok tracking more accurate with server-side Google Tag Manager!

The TikTok Events API is a server-side integration that enables you to send website or app events directly from your server to TikTok's server. Similar to the TikTok Pixel, the Events API can be used to send conversion events, collect custom audiences, support dynamic product ads, and optimize campaigns.

=== CONTENT ===

00:00 - Intro
02:35 - Configure TikTok Pixel in web GTM
03:50 - Configure purchase event in web GTM
10:28 - Configure purchase event in server GTM
13:50 - Test the setup

=== LINKS ===

◆ Set up server GTM: https://stape.io/blog/what-is-server-...
◆ How to add a custom domain to the Google Tag Manager Server container: https://stape.io/blog/how-to-add-a-cu...
◆ Sending Data From the Google Tag Manager Web Container to the Server Container: https://stape.io/blog/sending-data-fr...
◆ How to set up TikTok Events API: https://stape.io/blog/how-to-set-up-t...
◆ Stape Server GTM App for Wordpress, Magento and Shopify: https://stape.io/apps

=== SERVER-SIDE with stape.io ===

GTM templates: https://stape.io/solutions/category/g...
What is server-side tracking?: https://stape.io/blog/what-is-server-...
How to set up Google Tag Manager Server Container?: https://stape.io/blog/how-to-set-up-g...
How to Set Up GA4 Tracking Using Google Tag Manager Server-Side Container: https://stape.io/blog/how-to-set-up-g...
Server-side conversion tracking in Google Ads (Adwords): https://stape.io/blog/server-side-con...
Facebook CAPI: https://stape.io/blog/how-to-set-up-f...

=== CONNECT with stape.io ===

✭   / stape.io  
✭   / stape  
✭ https://x.com/stape_io
✭ Community: https://community.stape.io/TikTok tracking more accurate

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