Start doing SEO testing to prove the SEO concepts you preach - Olga Zarr (SEOin2024)

Olga Zarr and David Bain discuss the importance of doing SEO testing to prove the SEO concepts you preach.

Talking points include:
How do you know what to test?
How do you test?
What software do you use?
How long should tests last?
How often should you test?
What shouldn’t you test?
What don’t you test yet, but do you intend to test in the future?

Read the full transcript of Olga's interview at https://majestic.com/seo-in-2024/olga...

Watch the original SEO in 2024 series:    • SEO in 2024  

Watch more Additional Insights:    • SEO in 2024 - Additional Insights  

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Timestamps:
00:00 SEO testing and experimentation
02:04 Testing strategies
05:56 The difference between tests and experiments
08:26 Analysis
12:07 Fundamental rules for SEO testing