The Rise and Rise of Fenty Beauty by Rihanna

Fenty Beauty is arguably the most loved and talked about cosmetics brand in the world today, as it has been for the last few years. Their concept for inclusive makeup that was available and accessible to all met the inclining demand for inclusivist makeup with their 40, now 50, shades of foundation. Since, they have grown the company in a sustainable manner that has allowed them to increase their product offering while remaining dependable to their customer. With Fenty's retention-based marketing scheme they have really taken over the beauty space in a way few others have ever been able to, but it's still unseen wether this upwards traectory can last forever

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