Huda Beauty Is Not Made for You

Huda Beauty has not been in the news much lately, they stopped posting regularly on YouTube and have had a few scandals, causing many to believe the brand has fallen. However, given their expansion into other markets which have stabilised the brand, it seems instead they're taking this time to lay low and wait for the market to evolve, making a gap for their specifically targeted brand once more. But, even with that said, the company is still growing. With heavy focus on their middle-eastern consumer, they benefit from becoming the big fish in the fourth largest beauty market, allowing them growth all while things are under the radar for their western audience. So while it may seem that the brand has fallen off, if looking on a global scale, that is far from true and it seems Huda Beauty have an incredible future ahead of them.

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