Why You Need Branding Photography with Andrea Schwanbeck

In this second session of our “So, You Want to Build a Brand” series, we talk with a branding photographer extraordinaire to understand how photography plays into the brand conversation. Andrea Schwanbeck is a photographer and Founder of Brass Tacks Photography, an innovative photography studio that captures everything from brands and businesses to weddings and families. Andrea approaches her work with a creative, story-first mentality – collaborating with clients to beautifully execute their visions.

As a brand photographer, Andrea’s goal is to help brands authentically showcase what makes them unique while making an impression on their audiences. She combines her background in media, graphics, product design, and advertising with a lifelong love of imagery. This combination enables her to supercharge her client’s aesthetic while keeping their business goals in mind.

The word “brand photography” is all the buzz lately, but you might be wondering if your company needs this of creative work to complement your brand. Andrea helps us understand what we mean by brand photography and answers the following questions:
📷 What ARE branding photos and who needs them?

📷 What does branding photography look for different types of businesses?

📷 Why stock photography doesn’t cut it anymore!

If you’ve ever wondered if your team needs to more than the traditional old headshot, then listen to what Andrea has to say!