SORT COMPANY: From underground to fashion. How to create your own brand!

To make this Interview our team lived a life of people behind SORT COMPANY. We asked them all sorts of questions. And guys told us all about the brand, opening up an offline store and many more.

0:00 Intro
2:46 What SORT means for Senchik?
4:15 How Stanislav got into SORT
5:42 Why is there a bike inside the counter?
7:02 Music video for DREAMME
9:25 Mini tour of the store
10:57 What is REMBER?
11:36 What the name «REMBER» mean?
13:02 Daniel Filipowski Interview
14:53 Serega on SORT
16:05 The creation of SORT
18:37 How did guys open a store
20:22 Small hall of fame tour
22:04 Corporate tattoo
24:18 Agnostic X SORT collab
24:43 Tour around Agnostic shop
26:43 Guy’s favorite SORT pieces
27:55 The original GLOCKS story
28:50 How Senchik’s GLOCKS ended up on Positiff
30:32 Introduction of Rostik
32:00 SORT’s photo board
32:58 How Senchik’s mom became a part of the team
35:45 Story of SORT TARGET pattern
36:50 Why do guys have studio in their basement?
37:36 Interview with MASSIMA and Touski
40:21 How guys met KID Laroi
45:23 Trip to Lodz
46:48 Is skateboarding a form of art?
48:41 How to choose the right Ideas?
49:43 Giant GLOCKS story
50:28 How do people learn about SORT?
51:25 Have you ever thought about closing the brand?
51:54 Senchik’s way of dealing with problems
55:51 What’s style?
56:13 The end