Скачать или смотреть The Symbolic Value of Networks

Strategy in contemporary business is very much a matter of forming coalitions and links. The crucial importance of developing and maintaining social networks in economic settings is widely recognized. The concept of network in itself does not imply a direct focus on cultural meanings, but in order to understand social ties the values, beliefs and ideas on how people and groups should relate to each other are important. Different cultures also influence how people, firms and other agents relate to each other, in more direct economic terms.

Another effect may follow from the symbolism of connections. The quality and characteristics of a company and its product are to a large extent defined through networks. Of course, clients, customers, partners and associations also include substantive elements, but the symbolism of one’s network is important for internal and external meaning creation. Culture and symbolism here guide action, and the benefits of networks are partly a matter of the symbolism involved.