Innovating the Future – “How Do You Want to Be?” - Dr. Frederik G. Pferdt

In our latest episode, we're thrilled to have ⁠Dr. Frederik G. Pferdt⁠, Google's first Chief Innovation Evangelist and the creative mind behind Google's Innovation Lab. Listen as Dr. Frederik shares his journey through one of the tech world's most legendary creative cultures. Frederik dives deep into his philosophies on innovation and creativity, nurtured over a decade through his pioneering work at Google and teaching at Stanford’s School.

He talks about the concept of being a Catalyst in environments resistant to change and how his sustainably focused life in the Santa Cruz Mountains influences his approach to living and leading. With insights that have shaped entities from the UN to NASA, Frederik's strategies for embracing and driving change are not just compelling—they are transformative and focused on the personal journey of being a change maker.

His upcoming book, "What's Next is Now: How to Live Future Ready," promises to be an essential personal journey guide for change makers looking to confidently tackle future challenges while embodying the attributes needed to realize positive change.

Instead of asking ourselves or those around us “What do you want to be in the future?” he encourages people to consider an amazingly provocative question “How do you want to be in the future?” “What future self can you envision today that you want to be in the future? Do you want to become a person that is more empathetic, more kind, more loving, more open, more curious?”

Original music by ⁠⁠⁠⁠⁠⁠⁠⁠Lynz Floren⁠⁠⁠⁠⁠⁠⁠⁠.