How to make your Twitter ads sing

In this tutorial, we’re covering Twitter video ads. Haily shows you how to edit a punchy video ad for Twitter using the Biteable video maker, and shares some must-know Twitter tips. Try it for yourself: https://btbl.co/twitter-ads

00:00 Intro to Twitter ads
00:27 Tips for better Twitter ads
01:25 Must-know specs
01:56 How to make a Twitter ad
04:17 Where to find templates

At Biteable, we live and breathe video, so we’ll be sharing a few tips with you on how to make incredible video content for your Twitter ads. The tips we’ll cover include: create urgency. Effective ads usually have a time limit that creates an imperative to click. The phrase ‘limited time offer’ can apply to nearly anything you’re offering through an ad.

The second tip is to avoid hashtags. Hashtags may be the lifeblood of Twitter but when it comes to ads, you don’t want your target audience to click on a hashtag and spin off into some deep Twitter hole. And the final tip we’ll cover is to let your popular Tweets guide you. The taste of the Twitter audience is ever-changing so don’t guess - look at which video Tweets have done well and use them as ads or try to recreate the secret sauce.

And finally, we’ll talk about specs. Twitter ads only support MP4 and MOV file formats with a maximum length of two minutes and twenty seconds. Your file should be a maximum of 1GB, a maximum frame rate of 40 frames per second, and a maximum resolution of 1920 by 1200.

If you’re ready to make your own Twitter ads, head over to https://biteable.com/, sign up, and browse our template library with hundreds of great ideas to get you started.
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