London International Awards - LIA: Why Enter into the LIA Design and Package Design Categories

Описание к видео London International Awards - LIA: Why Enter into the LIA Design and Package Design Categories

Listen to jurors discuss the importance of bringing back physical material for package design and talking about LIA judging in the design and package design categories.

Design
Design recognizes excellence in visual identity and production values and execution of craft. This media encompasses any idea or execution that relies on visual content to communicate a brands message or strengthen consumer recognition.

Package Design
Recognizing the very best and most innovative, exceptionally crafted and beautifully executed packaging design from around the globe.

Submissions can be either a single execution or for a product line for the same brand.

London International Awards (LIA) is a Creative Awards Festival, established in 1986, by Barbara Levy, President. Barbara was the first woman to found and operate an International Awards Show honoring multiple media types.

Jury
LIA invites industry leaders and trendsetters on both the creative and client side, assembling the most celebrated people in the industry for 10 days of judging in Las Vegas. To cut through the thousands of entries to get to the metal, you need the best jurors from diverse communities – not just meeting DEI&A standards but having true representation from across the regions, companies, networks, holding companies, independent companies to clients. No two jury members in each panel will be from the same company or network. It’s the world’s best work judged by the world’s best front-line practitioners with total objectivity.

Jurors See Every Entry
The LIA judging process requires that jurors are on-site for all rounds of judging statue discussions. All members on our diverse global juries, judge all entries in their respective competitions, with the exception to work that they personally collaborated on or was entered from their company. There are no pre-judging panels to narrow the entries. This practice ensures that all jurors see every piece of work in their respective Categories.

Our Jury Rooms are Open
LIA is the only global award show that allows the press, global excellence teams and young creatives full access into the jury rooms for observation during judging, including the statue discussions, allowing for full transparency.

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