The Ultimate Amazon DSP Advertising Campaign Walkthrough!

Amazon Advertising is expanding inside Amazon DSP. Watch how Melody, AMZ Pathfinder's Amazon DSP (Demand Side Platform) Lead, breaks down key segments in an Amazon DSP campaign built for our clients.

Not only do you get to see the inside of this platform in real time, but you will also get to hear Melody's advice and approach to each segment, giving you the knowledge to either implement or suggest actionable changes to your DSP campaigns today.

Link to our Amazon DSP Case Study: https://bit.ly/DSPcasestudy

► WANT TO SEE AMZPATHFINDER IN ACTION? Join us for a free call here ► https://www.amzpathfinder.com/contact...

---------------- Contents of this video ----------------

00:00 - Introduction
01:10 - Inside the Amazon DSP Platform
01:36 - Is bidding more expensive on Amazon DSP?
02:51 - High-level Campaigns on Amazon DSP
03:33 - Campaign-level targeting on Amazon DSP (Goal and Optimization)
05:46 - Ad Budgeting on Amazon DSP
06:47 - Campaign Conversion Tracking on Amazon DSP
07:47 - Pixel Tracking on Amazon DSP
08:26 - Frequency Cap on Amazon DSP (Targeting and Optimization)
09:30 - Amazon DSP Ad Creatives
10:23 - Ad Groups on Amazon DSP
11:26 - Creating Custom Audiences on Amazon DSP
12:11 - Daypart Targeting on Amazon DSP
12:33 - IAB Content on Amazon DSP
12:57 - Base Supply Bid on Amazon DSP (Budget, Bids, and Delivery)
13:48 - Custom Audiences on Amazon DSP
14:28 - Creating Creatives on Amazon DSP
15:44 - Amazon DSP Audience Insights
16:53 - End Credits

📚 LEARN HOW TO ACHIEVE A BETTER ACOS ON AMAZON 📚
We offer:
📺 Amazon PPC Management
🖥Amazon DSP Service
🥇 Amazon Store Builder
👩‍💻 Amazon PPC Audit Service
▶︎ Learn more here: https://www.amzpathfinder.com/contact...

☀️ WE’D LOVE TO CONNECT WITH YOU ☀️
Grow Your Business: https://www.amzpathfinder.com/
Facebook:   / amzpathfinder  

✓ SUBSCRIBE TO OUR CHANNEL so you never miss a video
#amzpathfinder #amazonppc #amazondsp