Why each one of us needs a personal advocacy | Raymond Rufino | TEDxAyala Avenue Women

Raymond Rufino, a visionary leader and sustainability advocate, shares why having a personal advocacy is essential for every individual.

As the CEO of NEO, a pioneering green building developer in the Philippines, Raymond has revolutionized the real estate industry by championing sustainable development.

He believes that each person, regardless of their profession or background, can drive meaningful change by embracing a cause close to their heart.

In this TEDx talk, Raymond emphasizes how personal advocacies can spark innovation, inspire others, and create lasting impact.

Raymond Rufino is a leader and sustainability advocate who has revolutionized the real estate industry in the Philippines. As the CEO of NEO, a pioneering green building developer, he has championed the cause of sustainable development and has been instrumental in shaping the country's green building landscape.

Under his leadership, NEO has achieved numerous milestones, including becoming the first office portfolio in Southeast Asia to achieve the WELL Health-Safety Seal and the first to receive a 5-star certification under the Building for Ecologically Responsive Design Excellence (BERDE) rating tool.

Raymond is a passionate advocate for Net Zero and has committed NEO to achieving ambitious decarbonization goals. He believes that the real estate industry has a critical role to play in mitigating climate change and is dedicated to inspiring others to join him on this journey. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx