FENDI Fall 1998 Milan - Fashion Channel

FENDI Fall 1998 Milan - Fashion Channel

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If everybody loves, or at least knows, Fendi, the reason is that the brand has a very strong identity.

Everything is based on the brand heritage.

They sell their story.

The solid brand image allows designers to do what they want.

Fendi’s marketing is also based on a really friendly image; in fact to be closer to the costumer they give to the lovers the possibility to see all the behind scenes of their projects just clicking on the website.

The Fendi Life page is the door to their confidential world, just watching the video you can feel belonging to the family company.


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