What Makes Zappos so Incredible at Customer Service

Let's look at Zappos.

By now you've heard, maybe even experienced Zappos, as a customer.

You've probably heard that they offer new employees in their first four weeks of training a $3,000 quitting bonus.

Zappos invests in customer service, not in advertising. They offer shipping both ways. They also offer a 365-day return policy. They view their telephone as their best branding device.

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