UFW x LFW FW24-25: GASANOVA

Ukrainian fashion brands TAMAR KEBURIA, J’AMEMME and GASANOVA introduced FW24-25 collections at London Fashion Week, February 17, 2024, within Ukrainian Fashion Week International Season FW24-25 that is taking place out of Ukraine due to the full-scale Russian war.

Ukrainian designers continue to create collections under extremely difficult conditions, demonstrating the Ukrainian fashion industry’s strength, resilience and courage. We express our sincere gratitude to the British Fashion Council for supporting the third joint show of Ukrainian designers at London Fashion Week.

The joint show of TAMAR KEBURIA, J’AMEMME and GASANOVA at London Fashion Week is supported by the USAID Competitive Economy Program in Ukraine.

The GASANOVA FW24-25 collection is a hymn to the rich and aromatic world of spices, inspired by the warmth and depth that these ingredients bring to our daily lives. The colour palette is an exquisite blend of noble hues, including deep burgundy, earthy brown, serene green, elegant blue and shades of luxurious gold, creating a sense of sophistication.

The WINTER SPICE collection is a celebration of family traditions, with an emphasis on cooking spicy and flavorful dishes together by a crackling fire. This association with culinary warmth carries over into the seasonality of the pieces, embodying a sense of cosiness and comfort. Clothing is meant to be as integral as the warmth shared between loved ones and the cherished moments spent over drinks and food during the cold season.

“Times are changeable, and these days, it is essential to create cosiness around us. After all, even in times of uncertainty and war, when reality becomes a challenge, cosiness in the details of the world around us becomes our mainstay. GASANOVA’s WINTER SPICE 24/25 collection encourages us to dress stylishly and create that special cosiness that helps us cope with unpredictability and gives our lives the warmth and comfort we need,” – says Elvira Gasanova, Founder and Creative Director of GASANOVA brand.

SHOW CREDITS
PR Agency: IPR London
Production: Blonstein Creative Production
Casting Director: Varvara Barto
Hair By Philip Haug For Schwarzkopf Pro
Makeup By Michelle Webb For AOFMPro Using Dermalogica
Catering: Cream.Dream London
In-house photography: Chris Yates
Project Partner: UA in UK Community