First 90 Days as Head of Marketing | Chris Walker (Refine Labs) & Andrea Lechner-Becker (LeadMD)

We stopped in to chat with Andrea Lechner-Becker (LeadMD) about B2B Marketing, how marketing attribution misses the power and impact of word-of-mouth, and why companies are so driven by net new customer acquisition.

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We are on a journey at Refine Labs to help companies optimize their revenue model. We’ve spent the last four years perfecting the process at rapidly growing early- and growth-stage companies. The final product, our Revenue Engine Optimization formula, is a unique combination of Revenue Operations, Growth Marketing, and Buyer Enablement, which has been proven to accelerate business growth and new customer acquisition with a focus on pipeline velocity.
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